Chris Phelps

Owner Brew Master Brand Manager @Saint Patrick\'s Brewing Company

Denver, CO, US

I provide strategic and operational leadership, growing from concept to renowned $1.5M regional brand. I established and maintained Saint Patrick’s Brewing’s campaign and content creation work, turning insights into business-building ideas. Scaled brewery from garage to multi-location to contract to brew while driving production and expanding to regional markets. Conceptualized & designed 2 taprooms and 1 beer garden from layout and paint scheme to serving as the general contractor. Innovated & launched unique products pushing the boundaries of lager beer. Averaged 51% increase YOY in production & sales since inception. Drove brand redesigns resulting in a 400% increase in sales. Achieved large chain retail accounts with a polished brand refresh, updated packaging, and revamped product names while anticipating industry trends vs. fads. Oversee all marketing, branding, and innovation strategies, winning serval awards & meeting customer expectations of the product as set forth by branding. Championed Colorado’s 3.2 beer law as the face of “Your Choice Colorado,” increasing CO beer sales by 20%. Partnered with lobbyists & chain store leaders as the only brewery leader advocate. Directed innovation projects from concept to shelf, including product and packaging development, consumer insights and sales, and research to deliver the best product to market. Won bronze medal at 2016 World Beer Cup, among many other awards, for Black Lager. Hired, mentored, and managed a cross-functional team of 16 to roles of increasing levels of responsibility. Oversaw supply chain, vendors, attorneys, and investor relationships.

Colorado State University

B.F.A., Fine and Studio Arts