Caroline Abdoo

About Caroline Abdoo

I am an ambitious, confident, and hard-working professional who rises to challenges with methodology, intellect, and character. I look forward to new challenges and tackle them with the highest expectations from myself and any team members. My determination and commitment for success allows me to take on any project, big or small. I aspire for growth and take advantage of any opportunity that would expedite development.

Experience

1. Field Marketing Manager

   Zeta Global

   Jan 2025 — Present

   Zeta Global is a data-powered marketing technology company that combines the third-largest data set (2.4B+ identities) with results-driven artificial intelligence to unlock consumer intent, personalize experiences, & drive customer acquisition, retention, and growth.• Coordinate conference presence, regional, and virtual events, always delivering engaging activations and memorable experiences that drive audience participation. Leverage data-driven insights to enhance customer and prospect centricity, resulting in increased pipeline contribution• Spearhead cross-functional marketing initiatives across retail, e-commerce, and travel and hospitality industries, driving process improvements that enhance collaboration, reduce inefficiencies, and ensure seamless execution aligned with business objectives• Collaborate closely with strategic partners (AWS, Snowflake, Merkle, and more) as well as third-party vendors to co-host high-impact events that elevate brand presence, foster client engagement, and drive joint pipeline growth

Education

• University of Maryland

  Bachelor of Science - BS, Management