Byron Norfleet

About Byron Norfleet

I’m drawn to enterprises that can do and be more…companies with competencies and assets that, if deployed innovatively, can become resurgent. This was evident in my most recent CEO role - the successful turnaround and exit of Scrubs & Beyond which was purchased by a private equity strategic buyer.I quickly gain an understanding of the basis of competition from an outside in perspective. With that understanding, I work with stakeholders to discern the optimal path to win in the marketplace and create value, committing to a handful of metrics.Most often the “unlock” for organizations: 1) lies not in doing more things, but in doing fewer things more powerfully and 2) requires remarkable achievements - the art of the possible. With that in mind, I act as an enabler of energy, ensuring that our talent is focused on what matters while operating in an environment of rapid decision making. My leadership style: every consideration is grounded in data, dig for insight, quickly getting to the heart of the matter, discern and attract talent, give others what they need to thrive.I\'m currently providing evaluative/strategic consulting and interim leadership via Paravas Partners LLC.

Experience

1. Principal

   Paravas Partners Llc

   Jan 2022 — Present

   Evaluative/strategic consultancy and interim management.Consulted with $15B private equity firm on sucessful apparell company acquisition. Provided guidance to early stage tech company preparing for a Series A offering.Developed revitalization strategy for mid-market ecommerce outdoor apparel business.

Education

• Vanderbilt University

  BA, Economics

• Vanderbilt University Owen Graduate School of Management

  Master of Business Administration - MBA

Skills

• Apparel
• Change Management
• Strategy
• E-Commerce
• Marketing
• Business Strategy
• Collaborative Leadership
• Sales Management
• Business Development
• Forecasting
• Turn Around Management
• International Sales
• Wholesale
• Supply Chain Management
• Talent Management
• P&L Management
• Footwear
• Mergers & Acquisitions
• Brand Management
• Marketing Strategy
• Retail
• Inventory Management
• Private Equity
• Product Development
• Strategic Planning
• Brand Development
• Consumer Products
• Merchandising
• Manufacturing
• Leadership
• New Business Development
• Process Improvement
• Management