Byron Lawson

About Byron Lawson

Currently responsible for delivering software revenue across multiple Red Hat solution areas. I am a highly accomplished executive with over 23 years of International Sales & Marketing leadership across all industries—with significant achievements in profit expansion, expense reduction, and a clear focus on yty business growth. I have a track record of driving growth and peak performance within both mature and growth/start up environments.Furthermore, I have a proven ability to provide strategic direction that transforms businesses and dramatically improves measurable results — sales, profit margins, ROI, market impact.By leveraging executive judgment, decision-making skills, and international expertise, I am able to rebuild and reinvigorate organizations as well as develop and implement innovative business solutions, strategies, and client management techniques.My sales and marketing achievements include:MANAGING GLOBAL ALLIANCES- Building and managing a sophisticated global alliance between IBM and numerous Business Partners throughout my career (ex. Cisco, Anixter, Nortel, Ascendent)STRATEGIC ACTION PLANS TO INCREASE SALES- Defined, implemented, and managed various business plans to overachieve defined Sales and Marketing objectives. Realigned resources to best take advantage of new opportunitiesORGANIZATIONAL TRANSFORMATION - Create new approaches to drive revenue or decrease expenses to better serve clients while defining and capturing new opportunitiesCLIENT-CENTRIC APPROACH- Ability to quickly understand client business issues and work horizontally to create unique mutually acceptable business solutions that satisfy all requirementsSpecialties: Channels, GB, Lotus, Sales Skills, Negotiations, IBM Strategy, SWG Strategy, Industry Solutions, Competitive Knowledge, Social

Experience

1. Director Strategic Alliances

   Red Hat

   Jan 2021 — Present · Raleigh-Durham, NC, US

   Responsible for all Strategic Alliances within Red Hat\'s North American Sales Organization, including Independent Software Vendors, Cloud Providers, Global Systems Integrators, and IBM Synergy.Responsible for defining, implementing, and executing the Red Hat and IBM joint go-to-market strategy in the North America Commercial Sales Organization. Also responsible for driving strategic Red Hat sales into the IBM Organization.

Education

• University of Iowa

  Bachelor of Business Administration (BBA), Finance, General

  1988 — 1990

• University of Michigan

  Business Administration and Management, General

  1986 — 1988

• SMU Cox School of Business

  MBA, Finance

  2000 — 2002

Skills

• Channel
• Business Alliances
• Business Intelligence
• Social Networking
• Marketing
• Cloud Computing
• Management
• Ibm Software
• Crm
• Saas
• International Sales
• Leadership
• Strategic Partnerships
• Solution Selling
• Business Planning
• Organizational Development
• Strategic Planning
• Enterprise Software
• Strategy
• Negotiation
• Sales
• Business Development
• Ibm Products