Byron Hutchison
Social Media Lead (Bundesliga) @Dfl Digital Sports Gmbh
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WORK HISTORY
Social Media Lead (Bundesliga) @Dfl Digital Sports Gmbh
Cologne, DE
Lead social media strategy across global Bundesliga channels (50m+ global followers), managing a team of social media managers, local market managers and external agency partners.• Develop platform-specific content strategies (TikTok, Instagram, YouTube, Facebook) to drive engagement and brand growth, achieving 10-digit viewing figures in each of the last 4 seasons.• Manage strategic partnerships with major platforms (Meta, TikTok, YouTube) to maximize reach and innovation opportunities.• Oversee creative ideation and execution of global campaigns and partner projects.• Report directly to senior leadership and CEO on KPIs, insights, and growth strategies.
SKILLS
ABOUT BYRON HUTCHISON
I’m a strategic social and content leader with over a decade of experience helping sports brands tell their stories and grow their audiences online. I currently lead social media for the Bundesliga, working with partners like Meta, TikTok and YouTube to shape strategy and creative direction.My experience covers social media leadership, global sports marketing, campaign development and audience growth. I’ve helped grow the Bundesliga’s digital presence from a few million followers to more than 50 million worldwide, driving a record 5 billion video views across operated channels last season. I’m passionate about connecting fans with sport through digital innovation and excited to keep building on that success in the 25/26 season.
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