Jason Byers

About Jason Byers

With over 20 years of professional experience in the beverage industry, my expertise lies in leading strategic marketing initiatives and event planning at Hensley Beverage Company. My mission is to drive brand growth and visibility through innovative campaigns and collaborations that resonate with our community. My approach is rooted in aligning with our organization\'s mission, fostering a culture of excellence and diversity, and leveraging my skills to enrich our team\'s collective achievements.Currently, I spearhead large-scale activations with local sports teams, manage a multi-million-dollar budget, and direct content strategy for a popular Instagram page. These efforts have significantly increased our brand\'s presence and sales. My recent successes include executing a comprehensive annual marketing strategy that has led to meeting ambitious sales targets and strengthening brand performance in a competitive market.

Experience

1. VP of Marketing & On-premise Key Accounts

   Hensley Beverage Company

   Apr 2023 — Present · Phoenix, AZ, US

   Lead strategic marketing initiatives for Hensley Beverage Company, overseeing a diverse portfolio of brands.• Collaborate with local sports teams to develop innovative sales programs and execute large-scale activations, resulting in increased brand visibility and sales.• Manage a budget of $5 million dollars, allocating resources effectively to drive brand growth and achieve business objectives.• Direct the strategy and content development for the Instagram page \"Drink in AZ,\" boasting followers, to engage with consumers and promote brand awareness.• Spearhead the annual planning process, setting comprehensive marketing strategies to drive brand performance and achieve sales targets.• Oversaw the planning and execution of all events and activations for Hensley Beverage Company brands during the 2015 and 2023 Super Bowl, ensuring seamless execution and maximum brand exposure.• Coordinate comprehensive media plans across the market to maximize brand exposure, utilizing a mix of traditional and digital channels to reach target audiences effectively.

Education

• Arizona State University

  BA, Communication

  2001 — 2005

Skills

• Advertising
• Social Media Marketing
• Event Planning
• Account Management
• Marketing Strategy
• Facebook
• Business Development
• Marketing
• Sales
• Sponsorship
• Microsoft Word
• Event Management
• Social Media
• Contract Negotiation
• Retail
• Management
• Budgets
• Time Management