Bailey Smith
Strategic Brand Development Expert
- Role
- Director of Marketing, Rivers are Life Brand at Bealive Inc
- Location
- Newberg, OR, US
- LinkedIn followers
- 500 followers
About Bailey Smith
I’m a brand strategist with 15+ years of experience turning good ideas into unforgettable brands. From global campaigns to grassroots launches, I’ve led high-performing teams through brand overhauls, go-to-market strategies, and creative campaigns that drive real results. I thrive at the intersection of strategy and storytelling—where data meets bold ideas. I’ve helped brands stand out in crowded markets, built cohesive messaging across channels, and translated global strategy into local impact across the US, EMEA, and beyond. Whether it\'s a product launch, corporate merger, or complete rebrand, I bring clarity, creativity, and a bias for action. Outside of work, I’m a fierce advocate for children’s safety as a mom through biology, foster care, and adoption. Leading with heart and purpose, at work and at home, is what drives me. Let’s connect and make something meaningful happen.
Experience
Director of Marketing, Rivers are Life Brand
Jan 2025 — Present · US
Education
George Fox University
Bachelor's degree, Communications, Spanish, and International Studies
2009 — 2013
Universidad LCI Veritas
Completion, Spanish and International Business
2012 — 2012
Udemy Academy
Course Completion, Building a Brand, Graphic Design Bootcamp, & Complete Digital Marketing
2017
New Horizons Computer Learning Centers
Course Completion, Adobe Photoshop CC Training & Adobe InDesign CC Training
2017
MIT Sloan School of Management
MIT Sloan + CSAIL Artificial Intelligence: Implications for Business Strategy Program
Skills
- Blog Marketing
- Event Planning
- Residence Life
- Nonprofits
- Alumni Relations
- Social Media
- Public Speaking
- Html Emails
- Research
- Leadership
- Student Counseling
- Student Development
- Higher Education
- Teaching
- Admissions
- Customer Service
- Student Financial Aid
- Student Affairs
- Microsoft Word
- Microsoft Powerpoint
- Non-Profits
- Program Development
- International Education
- Enrollment Management
- Editing
- Intercultural Communication
- Powerpoint
- Volunteer Management
- Microsoft Office
- Community Outreach
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