Anamika Sinha
Founder & Owner @Mamta Tex Crafts
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WORK HISTORY
Founder & Owner @Mamta Tex Crafts
Built and scaled a sustainable business from the ground up, overseeing operations, production, inventory management, and strategic planning, achieving 20% YoY revenue growth.• Drove brand growth and customer acquisition through strategic promotional initiatives and multi-platform social media campaigns, increasing acquisition by 25%, engagement by 40%, and growing the online community to followers.• Designed and produced 200+ marketing assets—digital and print including banners, flyers, product packaging, tags, and logos—strengthening brand identity and campaign effectiveness.• Leveraged GA4, GTM, and analytics tools to optimize campaigns for conversion rate optimization (CRO), ROI-focused performance, A/B testing, and marketing automation.• Managed client, vendor, and supplier relationships, ensuring high satisfaction, repeat business, and long-term loyalty.• Planned and executed multi-channel marketing strategies, including email marketing, content creation, and paid social campaigns, to maximize reach and engagement.• Oversaw website creation and online presence, aligning digital touchpoints with brand strategy and ensuring consistent messaging across all channels.
EDUCATION
IILM University, Gurugram
Post Graduate Diploma in Management , Marketing
ABOUT ANAMIKA SINHA
Entrepreneurial by mindset, Marketer in execution.I’m a Digital Marketing & E-commerce professional who thrives at the intersection of creativity and data. Over 8+ years, I’ve turned business challenges into measurable success—building a business from the ground up with 20% YoY revenue growth, boosting social media engagement by 40%, and increasing customer acquisition by 25%.From ideas to impact—driving growth with strategy and execution. Certified in Google Digital Marketing & E-commerce, Meta Digital Marketing Associate, and awarded LinkedIn Certified Marketing Insider, I specialize in SEO, SEM, SMM, Google Ads, Meta Ads, paid social campaigns, content marketing, email marketing, analytics, CRO, CPA, PPC, ROAS, GA4, GTM, A/B testing, KPI tracking and marketing automation. I create digital experiences that connect, convert, and deliver impact.Passionate about scaling growth, optimizing customer journeys, and turning insights into action, I combine creativity, analytics, and execution to deliver campaigns that leave a lasting impact.
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