Brian Wolfenden
Field Marketing Manager at GTI Graphic Technology Inc.
- Role
- Field Marketing Manager at GTI Graphic Technology, Inc.
- Location
- North Andover, MA, US
- LinkedIn followers
- 500 followers
About Brian Wolfenden
Experienced B2B marketing communications and public relations professional with a proven…
Experience
Field Marketing Manager
May 2014 — Present
Brought company’s marketing initiative to the next level by developing and executing marketing programs to multiple market segments. Company has achieved record sales since launching these programs. Primary responsibilities:• Develop campaigns to increase sales and improve brand recognition.• Act as the point persons for dealer sales representatives.• Worked closely with ownership to develop initiatives to target new markets.• Develop lead generation and nurturing campaigns.• Manage marketing budget.• Manage and work trade shows.• Write collateral material including brochures, position papers, video scripts, and website content.• Develop and manage company’s advertising program.• Managed company’s social media program.• Assisted sales by taking incoming calls when needed.• Keep abreast of industry trends, competition, and new opportunities.
Education
Northern Essex Community College
Certificate, Social Media Marketing
2013 — 2013
The University of Chicago Booth School of Business
Certificate, Strategic Marketing Management
2007 — 2007
Westfield State University
Bachelor's degree, Business, Marketing
Skills
- Advertising
- Direct Mail
- Online Marketing
- Event Management
- Digital Strategy
- Management
- Product Marketing
- Analytics
- Public Relations
- Social Media
- Start-Ups
- Leadership
- Trade Shows
- B2b
- Direct Marketing
- Newsletters
- Copywriting
- Print Management
- Business-to-Business (B2b)
- Market Planning
- Event Planning
- Multi-Channel Marketing
- Digital Printing
- Graphic Arts
- Project Management
- Marketing
- Marketing Strategy
- Brochures
- Product Management
- Direct Sales
- Strategy
- Marketing Management
- Sales
- Email Marketing
- Press Releases
- Account Management
- Lead Generation
- Global Marketing
- Product Launch
- Brand Development
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