Brian Wolfenden

Field Marketing Manager at GTI Graphic Technology Inc.

Role
Field Marketing Manager at GTI Graphic Technology, Inc.
Location
North Andover, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brian Wolfenden

Experienced B2B marketing communications and public relations professional with a proven…

Experience

  1. Field Marketing Manager

    GTI Graphic Technology, Inc.

    May 2014 — Present

    Brought company’s marketing initiative to the next level by developing and executing marketing programs to multiple market segments. Company has achieved record sales since launching these programs. Primary responsibilities:• Develop campaigns to increase sales and improve brand recognition.• Act as the point persons for dealer sales representatives.• Worked closely with ownership to develop initiatives to target new markets.• Develop lead generation and nurturing campaigns.• Manage marketing budget.• Manage and work trade shows.• Write collateral material including brochures, position papers, video scripts, and website content.• Develop and manage company’s advertising program.• Managed company’s social media program.• Assisted sales by taking incoming calls when needed.• Keep abreast of industry trends, competition, and new opportunities.

Education

  • Northern Essex Community College

    Certificate, Social Media Marketing

    2013 — 2013

  • The University of Chicago Booth School of Business

    Certificate, Strategic Marketing Management

    2007 — 2007

  • Westfield State University

    Bachelor's degree, Business, Marketing

Skills

  • Advertising
  • Direct Mail
  • Online Marketing
  • Event Management
  • Digital Strategy
  • Management
  • Product Marketing
  • Analytics
  • Public Relations
  • Social Media
  • Start-Ups
  • Leadership
  • Trade Shows
  • B2b
  • Direct Marketing
  • Newsletters
  • Copywriting
  • Print Management
  • Business-to-Business (B2b)
  • Market Planning
  • Event Planning
  • Multi-Channel Marketing
  • Digital Printing
  • Graphic Arts
  • Project Management
  • Marketing
  • Marketing Strategy
  • Brochures
  • Product Management
  • Direct Sales
  • Strategy
  • Marketing Management
  • Sales
  • Email Marketing
  • Press Releases
  • Account Management
  • Lead Generation
  • Global Marketing
  • Product Launch
  • Brand Development

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Brian Wolfenden — Field Marketing Manager at GTI Graphic Technology, Inc. in North Andover, MA, US | Unifers