Benjamin Wiekenberg
Marketing Manager - Elastomers for Mhe & Automotive @科思创
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WORK HISTORY
Marketing Manager - Elastomers for Mhe & Automotive @科思创
Drive market research, opportunity sizing, and segmentation to unlock growth potential for PU cast elastomer solutions- Initiate marketing and business development plans, supporting data-driven go-to-market decisions and pipeline development- Shape a refreshed value proposition as part of a differentiation program, strengthening customer relevance and market positioning- Bridge technology, market insights, and commercialization to accelerate adoption of innovative materials solutions.
EDUCATION
Baden-Wuerttemberg Cooperative State University (DHBW)
Diplom Betriebswirt (BA), BWL - Handels- & Dienstleistungsmanagement
SKILLS
ABOUT BENJAMIN WIEKENBERG
I’m a passionate B2B marketing professional with deep expertise in advanced materials and specialty chemicals for the power, electronics, and mobility markets. I bring a data-driven, customer-centric, and ABM-focused approach to drive growth and impact.I am particularly curious about digitalization and AI and how they enable new digital products, services, and scalable business models. Committed to continuous improvement and innovation, I connect science, market strategy, and digital capabilities to create meaningful business value while advancing sustainability and circularity across products, processes, and markets.
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