Vinoth Raj Balasubramanian
Senior Digital Marketing Executive @Why Global Services
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WORK HISTORY
Senior Digital Marketing Executive @Why Global Services
Chennai, IN
Develop and execute digital marketing strategies aligned with business goals- Lead and mentor a team of digital marketing professionals- Manage multi-channel campaigns (SEO, PPC, social media, email, content)- Conduct market research and competitive analysis to identify trends and opportunities- Oversee 50+ client projects across Chennai, Bangalore, and Dubai markets- Establish and analyze KPIs to measure campaign effectiveness and ROI- Allocate and optimize budgets to maximize campaign ROI- Collaborate with cross-functional teams to ensure cohesive marketing efforts- Plan and execute Google Ads and Meta Ads strategies, guiding team members on execution- Stay updated on emerging digital marketing trends and technologies- Generate performance reports and provide strategic insights to senior management- Provide social media marketing training at WHY Tap Institution.
EDUCATION
Shanmugha Arts, Science, Technology and Research Academy
Master of Computer Applications - MCA, Computer and Information Sciences and Support Services
Jamal Mohamed College, Tiruchirappalli - 620 020.
BCA, Computer Programming, Specific Applications
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Master of Computer Applications - MCA, Computer Programming, Specific Applications
St. Joseph Primary School
3 - 5
Jamal Mohamed College, Tiruchirappalli - 620 020.
BCA, Computer Programming, Specific Applications
Boiler Plant Boys Higher Secondary School
6 - 12
ABOUT VINOTH RAJ BALASUBRAMANIAN
As a Senior Digital Marketing Executive with over 7 years of experience, I specialize in driving growth and visibility for brands across diverse sectors including IT Software Services, Healthcare, Real Estate, Construction, Education, Restaurants, Banking, Finance, and Technology. My expertise spans across SEO, SEM, Google Ads, Meta Ads, Video Marketing, LinkedIn Campaigns, Twitter Ads, Email Marketing, and End-to-End Campaign Management. I have a proven track record of planning and executing high-performing digital strategies that generate qualified leads, boost brand engagement, and maximize ROI. Whether it\'s optimizing websites for top search rankings, scaling PPC campaigns, or launching result-driven social media promotions, I bring a data-driven approach and creative mindset to every project. Consistently delivered 3X ROI through targeted ad campaigns Improved organic traffic by 200%+ for multiple IT and Education clients Managed monthly ad spends of ₹10L+ across Google & Meta platforms Hands-on experience with tools like Google Analytics, Search Console, Meta Business Suite, and SEMrush I’m passionate about leveraging digital innovations to solve business challenges and create measurable impact.
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