Vinoth Raj Balasubramanian

Senior Digital Marketing Specialist | SEO, SEM, Google & Meta Ads Expert | Campaign Strategist | Social Media & Video Marketing | LinkedIn & Email Marketing Pro

Role
Senior Digital Marketing Executive at Why Global Services
Location
Chennai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vinoth Raj Balasubramanian

As a Senior Digital Marketing Executive with over 7 years of experience, I specialize in driving growth and visibility for brands across diverse sectors including IT Software Services, Healthcare, Real Estate, Construction, Education, Restaurants, Banking, Finance, and Technology. My expertise spans across SEO, SEM, Google Ads, Meta Ads, Video Marketing, LinkedIn Campaigns, Twitter Ads, Email Marketing, and End-to-End Campaign Management. I have a proven track record of planning and executing high-performing digital strategies that generate qualified leads, boost brand engagement, and maximize ROI. Whether it\'s optimizing websites for top search rankings, scaling PPC campaigns, or launching result-driven social media promotions, I bring a data-driven approach and creative mindset to every project. Consistently delivered 3X ROI through targeted ad campaigns Improved organic traffic by 200%+ for multiple IT and Education clients Managed monthly ad spends of ₹10L+ across Google & Meta platforms Hands-on experience with tools like Google Analytics, Search Console, Meta Business Suite, and SEMrush I’m passionate about leveraging digital innovations to solve business challenges and create measurable impact.

Experience

  1. Senior Digital Marketing Executive

    Why Global Services

    Aug 2024 — Present · Chennai, IN

    Develop and execute digital marketing strategies aligned with business goals- Lead and mentor a team of digital marketing professionals- Manage multi-channel campaigns (SEO, PPC, social media, email, content)- Conduct market research and competitive analysis to identify trends and opportunities- Oversee 50+ client projects across Chennai, Bangalore, and Dubai markets- Establish and analyze KPIs to measure campaign effectiveness and ROI- Allocate and optimize budgets to maximize campaign ROI- Collaborate with cross-functional teams to ensure cohesive marketing efforts- Plan and execute Google Ads and Meta Ads strategies, guiding team members on execution- Stay updated on emerging digital marketing trends and technologies- Generate performance reports and provide strategic insights to senior management- Provide social media marketing training at WHY Tap Institution.

Education

  • Shanmugha Arts, Science, Technology and Research Academy

    Master of Computer Applications - MCA, Computer and Information Sciences and Support Services

  • Jamal Mohamed College, Tiruchirappalli - 620 020.

    BCA, Computer Programming, Specific Applications

    2008 — 2011

  • Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

    Master of Computer Applications - MCA, Computer Programming, Specific Applications

  • St. Joseph Primary School

    3 - 5

    1998 — 2001

  • Jamal Mohamed College, Tiruchirappalli - 620 020.

    BCA, Computer Programming, Specific Applications

  • Boiler Plant Boys Higher Secondary School

    6 - 12

    2001 — 2008

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Vinoth Raj Balasubramanian — Senior Digital Marketing Executive at Why Global Services in Chennai, IN | Unifers