Robyn Butler
Director, Content Planning & Licensing
- Role
- Director, Content Planning & Licensing at LexisNexis
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Robyn Butler
Content planning and licensing leader with extensive experience executing content strategy across portfolio planning, licensing, and partner management. Deep background in news, business, and data content, with particular strength in translating strategic direction into actionable priorities, rights-aware content decisions, metadata improvements, and customer-relevant content enablement. At LexisNexis, responsible for content strategy execution, licensing prioritization, and portfolio development to support differentiated research, AI-enabled workflows, and enterprise data use. Focused on aligning content priorities with product, commercial, and operational needs while strengthening rights and metadata readiness across the portfolio.
Experience
Director, Content Planning & Licensing
Mar 2026 — Present · Washington, DC, US
Director, Content Planning & Licensing at LexisNexis, leading content strategy execution, licensing priorities, and portfolio development to support differentiated research, AI-enabled workflows, and enterprise data use. Focused on building high-value content advantage, strengthening rights and metadata readiness, and translating content investments into clear customer and commercial value.
Education
Charles Sturt University
B Bus, Marketing
2012 — 2015
Charles Sturt University
MBA, Marketing
2012 — 2015
Skills
- Lead Generation
- Strategic Planning
- Account Management
- Digital Media
- Solution Selling
- Product Management
- Business Analysis
- Analytics
- Sem
- Business Strategy
- Product Marketing
- Business-to-Business (B2b)
- Salesforce.com
- Product Development
- B2b Marketing
- Competitive Analysis
- New Business Development
- Start-Ups
- Advertising
- Strategy
- E-Commerce
- Cross-Functional Team Leadership
- Enterprise Software
- Marketing Strategy
- Business Development
- Digital Marketing
- Content Management
- Negotiation
- Digital Strategy
- Customer Relationship Management (Crm)
- B2b
- Direct Marketing
- Saas
- Online Marketing
- Online Advertising
- Crm
- Management
- Strategic Partnerships
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