Bushra Yusuf
Associate Manager - Scientific Communications @DECIEM | THE ABNORMAL BEAUTY COMPANY
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WORK HISTORY
Associate Manager - Scientific Communications @DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, ON, CA
Serve as a cross functional scientific liaison within DECIEM’s Innovation Hub, bridging in house labs (R&D, Clinical Research, Microbiology, Analytical, QC/QA) with Scientific Pillar teams to support new product development from concept through launch and full product lifecycle.Advise Brand, Product Marketing, and Communications teams on scientific accuracy and claims substantiation across all channels, including web copy, social media, digital content, and CRM, while partnering closely with Legal and Regulatory Affairs to validate scientific approaches and ensure compliance.Lead internal and external scientific education initiatives, including press events and scientific PR, translating complex skin biology and product science into accessible narratives while supporting over 10 product launches for The Ordinary and 3 product launches for NIOD.Lead the transformation of NIOD’s scientific voice as Project Lead, driving new brand narrative and strategy for its debut launch (Aug 2026) with a global retailer giant (TBA).
EDUCATION
University of Waterloo
Bachelor of Science - BS, Biological and Biomedical Sciences, Minor; English Language and Literature
University of Toronto
Doctor of Philosophy - PhD, Cell/Cellular and Molecular Biology
ABOUT BUSHRA YUSUF
Hello! I\'m a PhD-trained scientist with 6+ years of research experience in immune function and heart disease Beyond academia, I have held client-facing and leadership roles in digital marketing, program management and science communication As a believer in the power of science outreach, I am thrilled to hold voluntary ambassador and mentorship positions through which I help coach the next generation of innovators
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