Bushra Yousuf
Social Media Strategist @ Qulture
- Role
- Social Media Strategist at Qulture
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bushra Yousuf
Social & Community Strategist turning culture into connection. I help brands tap into…
Experience
Social Media Strategist
Sep 2024 — Present · New York, NY, US
At Qulture, I lead social and community strategy for clients including Marc Jacobs Fragrances and Johnnie Walker, driving more than 30% growth in engagement through cultural trend analysis, strategic content planning, and large-scale community activations. I build and manage comprehensive content ecosystems from the ground up — collaborating with creative, analytics, and media teams to align storytelling with measurable outcomes. Using Sprinklr and Meta Business Suite, I oversee campaign scheduling, reporting, and optimization across paid and organic channels, improving performance visibility and reporting efficiency by over 30%. I also conduct ongoing sentiment and trend analysis to uncover growth opportunities and inform content strategy, leading to a 22% lift in campaign ROI. In addition to community activations that increased participation by 40%, I’ve developed scalable playbooks and engagement frameworks that standardized best practices across global teams. Serving as a client-facing strategist, I translate data-driven insights into actionable creative direction, ensuring every campaign resonates culturally and performs strategically.
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