Bushra Naz Sayyed

About Bushra Naz Sayyed

I am currently pursuing a Post Graduate Program in Applied Marketing at Altera Institute of Management, to strengthen my understanding of how businesses and markets operate.I come from a computer engineering background and previously worked for almost 3 years in the content industry. Over time, I moved into a lead position where I created and managed high-performing content across various industries including statistics, entertainment, SaaS, eCommerce, EdTech, and more. My work included writing detaile statiscal reports, industry reports, reviews, how to guides, comparisons, and SEO-focused coupon articles.I also gained practical experience in on page SEO, performance tracking using dashboards, and team management—overseeing content flow, task distribution, and quality assurance.With a blend of tech, content, and marketing experience, I’m now focused on building a strong foundation in business strategy and client understanding to grow further in the field. I’m always open to learning, exploring new ideas, and collaborating on impactful projects.

Experience

1. Live Project

   Kohl And Spice

   Feb 2026 — Present · Gurugram, IN

   Directed structured NPD strategy for premium D2C skincare brand, integrating 12+ competitor benchmarking, six category analyses, and 50+ consumer insights•Crafted concept-screening framework evaluating four product ideas across brand alignment, margin potential, repeat probability, and competitive defensibility•Built end-to-end commercialization strategy integrating STP, 6Ps, and financial modelling to strengthen gross margins and enable disciplined Go/No-Go decisions

Education

• Don Bosco Junior College, Nashik

  HSC

  2016 — 2018

• Sacred Heart Convent High School, Nashik

  SSC

  2007 — 2016

• Savitribai Phule Pune University

  Computer Engineering

  2018 — 2022