Burt Palmer

About Burt Palmer

Recognized as a proven CPG sales leader and general manager of Cross-functionally collaborative teams, succeeding in a large organizational (Unilever) environment as well as small start-up, private equity (Mizkan) environmentInvestor and strategic advisor to Digital Media Businesses (Chicory.co, Wellness Amplified), Omni-channel Service Providers ( GrocerKey and Inclusion Companies), and on-trend product lines (Inclusion Agency - New age beverage, functional foods, CBD, Plant-Based Food categories) Start-up experience as we transitioned Ragu and Bertolli to private equity owner & built new sales org.Leveraged cross-functional resources to collaboratively strengthen Joint Business Plans with sophisticated Grocery and Mass retailers. Leader of multiple functions at Unilever- • Retail Excellence (Perfect Store)• Category Management/Insights• Shopper Marketing • Sales with Global Grocery, E-Comm, Natural and Organic, National, and Regional Retailers. SIGNIFICANT ACCOMPLISHMENTS:Successful Start up of new Mizkan sales organizationLed the 700+ rep retail team, achieving OSA & Compliance KPI\'s)Pioneered OSA Algorithms (at Unilever) for improving/measuring On Shelf AvailabilityDeveloped \"Go to Market\" approaches to improve execution in Drug and Discount.Developed Independent Grocer RtM approach for the urban marketPioneered “crowd- sourcing” to improve retail conditionsLed category management across all (Unilever) categories/channels. Unilever recognized (Kantar) as #1 for Category Management and insights 2 years in a rowDeveloped repeatable model for Market Dev, optimizing shopper marketing and in-store visibility Developed best in class Unilever Sustainable Living Program (USLP), collaboratively, with a top U.S. Grocery Retailer. Awards recipient, recognizing excellence in collaboration and cross-functional expertise: GMA’s Collaborative Vendor of the Year (VOY), Ahold’s HBC VOY, Ahold’s Shopper Marketer of the year, Giant’s VOY; IRI’s Collaborative VOY.Speaker at Industry events: GMA, ECR Europe, Category Management Assoc, JDA Summit, IRI S••••••••@gmail.com

Experience

1. Operating Partner

   Mercury Marketing Capital

   Sep 2017 — Present · New York, NY, US

   Our MissionMercury Marketing Capital (MMC) was created to help portfolio companies and their clients thrive in a world being transformed by technology, consolidation, changing habits and a driving need for productivity.The MMC founders and associates have worked across the retail, media, brand management and digital sectors and have unique perspectives on how these worlds are converging and creating growth opportunities. Superior and sustainable commercial opportunity is often created through physical and social networks as well as integration between old and new world marketing strategies. MMC has a track record of success in this networked and evolving marketing world and helps emerging companies in a myriad of ways. Consulting, Advisory & Funding Services:* New Program Innovation and Development - Excellent track record launching and renovating national marketing services businesses - Program expertise from traditional to emerging digital and e commerce* Marketing and Sales Advisory - Deep CPG experience and relationships within marketing, retail, merchandising - Extensive media experience and connectivity in traditional and digital, and analytics - Full suite of sales strategy, training, and engagement* Investment, Advisory, and early stage development services - Expertise in structuring and sourcing investment capital - Strong M&A and investment track record, network, and services - Expertise in all areas of company start-up and organizational development

Education

• Washington and Lee University

  Bachelor of Science (B.S.), Business Administration and Accounting

  1981 — 1985

Skills

• Trade Marketing
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Shopper Marketing
• Crm
• Retail
• Fmcg
• Ac Nielsen
• Customer Marketing
• Strategy
• Business Planning
• Sales
• Product Development
• Sales Management
• Market Research
• Key Account Development
• Brand Development
• P&L Management
• Iri
• Management
• Customer Insight
• Categorization
• Grocery
• Nielsen
• Brand Equity