Burhanuddin Pipalrawala
Software Engineer lII at American Express (Ex- Impetus, IndusInd Bank, Newgen)
- Role
- Software Engineer Iii at American Express
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Burhanuddin Pipalrawala
Innovative and results-driven software engineer with a proven track record in backend development, cloud infrastructure, and secure coding practices. Currently contributing to cutting-edge financial solutions at American Express, leveraging a strong foundation built through impactful roles at Impetus, IndusInd Bank, and Newgen
Experience
Software Engineer Iii
Aug 2024 — Present · Gurugram, IN
Orchestra ProjectReal-time Personalization PlatformAt American Express, I worked on building a real-time personalization engine that powers customer offers across digital channels. What I didDesigned and developed high-performance microservices to deliver personalized offers instantly at scale.Partnered with data science teams to integrate machine learning models into production, ensuring seamless and reliable scoring.Implemented smart prioritization logic that boosted relevant offers, improving customer engagement and business outcomes.Strengthened system scalability and resilience to handle millions of requests during peak periods without performance degradation. ImpactEnabled faster decisioning and personalization, directly enhancing the customer experience.Improved system stability and efficiency, reducing failures and ensuring business continuity.Contributed to a platform that supports strategic growth and revenue impact through data-driven personalization.
Education
St. Joseph Convent School Ratlam
high school, Science, mathematics, English, Hindi, Social science
2001 — 2011
IPS Academy Indore
Bachelor of Engineering - BE (Hons), Computer Engineering
2013 — 2017
Skills
- Python
- Css
- Html
- Core Java
- Html5
- C
- C++
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