Chris Burgess

Digital Account Director @Influential Agency

Liverpool, GB

Heading up the Digital Marketing team within Influential it is my responsibility to plan and execute all web, SEO/SEM, PPC, influencer marketing, email, and social media campaigns for a wide range of clients within a variety of sectorsB2B and B2C client accounts managed and campaigns delivered include:• U+I property developments• Grant Thornton financial services• LA Productions film and television production studio• Yodel delivery services• City of Liverpool College• Viva Brazil restaurant• Everton Football Club • The International Festival for Business • The Beatles Story visitor attraction• Liverpool ONE visitor destination• Liverpool City Region Local Enterprise Partnership• DTM Legal solicitors• N8 Research Partnership• Liverpool Superport• Liverpool City Council• Sefton Council• ACC Liverpool• Quilter Cheviot wealth management• Typhoo TeaIt is also my responsibility to design, build and maintain the social media presence of Influential Agency, creating a content strategy and copywriting blog content, as well as producing a range of marketing podcasts for the agency.Other responsibilities include the measurement and reporting on the performance of all digital marketing campaigns, assessing these against ROI and KPI goals.As well as managing the Digital Marketing team, it is among my duties to:• Identify trends and insights, and optimise spend and performance for client campaigns• Brainstorm new and creative growth strategies• Plan, execute, and measure individual social media and digital marketing campaigns, from a regional, national and international scale• Collaborate with internal teams to create working and measureable digital marketing and content strategies, landing pages and optimised user experience• Utilise strong analytical ability to evaluate customer experience across multiple channels and platforms• Collaborate with other supporting agencies• Evaluate emerging technologies and provide thought leadership

De Montfort University

First Class BSc (Hons), Media Technology