Cromwell
Marketing Associate @KKR
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WORK HISTORY
Marketing Associate @KKR
New York, NY, US
Lead Search Engine Optimization (SEO) initiatives across KKR digital properties to amplify brand awareness and drive qualified prospects to deepen engagement- Develop and execute paid search campaigns for lead generation and brand visibility, including campaigns to boost specific business initiatives as well as always-on search engine marketing (SEM) campaigns- Lead Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve brand visibility in AI-generated answers across LLMs including ChatGPT, Gemini, Claude, and Perplexity- Develop, implement, and maintain digital lead generation strategy and acquisition funnel by optimizing CTAs, A/B testing brand messaging, and aligning content creation with user intent
EDUCATION
McGill University, School of Continuing Education
Coursework in Scriptwriting for Televisio and Film, Fall 2014
University of Virginia Darden School of Business
Master of Business Administration - MBA
Concord Academy
High School Diploma
Sciences Po
Coursework in French Literature, Creative Writing, Environmental Science, and Psychology
McGill University
Bachelor of Arts (B.A.)
Columbia University in the City of New York
Introduction to Arabic
ABOUT CROMWELL
Burgess Cromwell specializes in driving lead generation and brand visibility across the…
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