Cromwell
Driving Growth in Alternatives through SEO, GEO, and SEM and Optimizing Digital Client Journeys
- Role
- Marketing Associate at KKR
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cromwell
Burgess Cromwell specializes in driving lead generation and brand visibility across the…
Experience
Marketing Associate
Jul 2025 — Present · New York, NY, US
Lead Search Engine Optimization (SEO) initiatives across KKR digital properties to amplify brand awareness and drive qualified prospects to deepen engagement- Develop and execute paid search campaigns for lead generation and brand visibility, including campaigns to boost specific business initiatives as well as always-on search engine marketing (SEM) campaigns- Lead Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve brand visibility in AI-generated answers across LLMs including ChatGPT, Gemini, Claude, and Perplexity- Develop, implement, and maintain digital lead generation strategy and acquisition funnel by optimizing CTAs, A/B testing brand messaging, and aligning content creation with user intent
Education
McGill University, School of Continuing Education
Coursework in Scriptwriting for Televisio and Film, Fall 2014
2014 — 2014
University of Virginia Darden School of Business
Master of Business Administration - MBA
2023 — 2025
Concord Academy
High School Diploma
2009 — 2013
Sciences Po
Coursework in French Literature, Creative Writing, Environmental Science, and Psychology
2016 — 2016
McGill University
Bachelor of Arts (B.A.)
2013 — 2017
Columbia University in the City of New York
Introduction to Arabic
2012 — 2012
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