Burakcan Beno
Video & Display Specialist @Google
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WORK HISTORY
Video & Display Specialist @Google
Product expert specializing in Mid-Funnel Ad products, including Video for Action, Discovery, Display, and newly launched Demand Gen Campaigns. Provide actionable insights to internal and external stakeholders, enhancing their product knowledge, measurement, and research skills. Translate business needs into effective marketing strategies, optimizing digital marketing performance and conducting incrementality and causal impact analysis. Support clients in alphas and betas, conducting research and driving product adoption. Lead the successful launch of a new ad product in the country, collaborating with marketing and product teams. Drive product development by creating projects and case studies with ideal customers for alpha and beta testing. Identify opportunities for upselling and cross-selling, working closely with account teams to increase product adoption across various verticals.
EDUCATION
Boğaziçi University
Bachelor's degree, Chemical Engineering
ABOUT BURAKCAN BENO
Growth & Performance Marketing Strategist With over 6 years of experience in…
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