Burak Yilmaz
Ai Lead Creative Innovation & Art Direction @Deichmann
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WORK HISTORY
Ai Lead Creative Innovation & Art Direction @Deichmann
Berlin, DE
EDUCATION
Institute Of Design Düsseldorf
2014
SKILLS
ABOUT BURAK YILMAZ
I lead the transformation of visual production at Europe’s largest footwear retailer as AI Lead – Creative Innovation & Art Direction. My focus: scalable, brand-consistent, legally compliant, and print-ready campaigns that bridge the worlds of AI and classic production. I combine years of experience in traditional photo productions with a deep focus on AI-driven creative workflows – defining governance frameworks, building future-ready teams, and turning innovative concepts into production-ready results. The outcome: greater efficiency, faster time-to-market, higher visual variety, and consistent brand storytelling across all channels and formats. I collaborate closely with Marketing, IT, Legal, and Production and coordinate external agencies and technology partners (including Google). My passion lies in AI-driven campaign creation, content scalability, Creative Ops, compliance by design, and developing new standards for modern visual production.
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