Bunty Rohira
Standard Chartered - Customer Decisioning Strategy & Digital Growth Lead | Ex-Citi & HDFC | MIT Alumni | Massachusetts Institute of Technology Certified CDO/CXO | Expert in • Marketing • MarTech • Product Mgmt • Data •CX
- Role
- Customer Decisioning Strategy & Digital Growth Lead at Standard Chartered
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Bunty Rohira
Certified CDO & CXO professional from the Massachusetts Institute of Technology (MIT) with 20 years of experience in integrated & growth marketing, MarTech & Ad Tech integrations, ROI-driven digital acquisition, and P&L management.Specialized in designing and deploying real-time decisioning solutions using Pega Customer Decision Hub (CDH) and Adobe Experience Platform, enabling hyper-personalized, next-best-action engagement at scale.With extensive experience in digital product management, I have built and scaled enterprise-grade digital platforms using Agile/SDLC frameworks - driving data driven transformation and advancing Customer Experience Excellence (CXX) through Design Thinking.Additionally, I’ve led innovation strategies across virtual BOTs, WhatsApp, and conversational AI, delivering breakthrough outcomes in customer engagement and achieving several notable milestones, including: Launched World’s 1st Home Loans BOT on Google Business Messages. Success story posted by Google – https://businessmessages.google/success-stories/hdfc/ Rolled out the World’s 1st Instant Home Loan approval facility on WhatsApp. Success story posted by Meta – https://developers.facebook.com/success-stories/HDFC-whatsapp
Experience
Customer Decisioning Strategy & Digital Growth Lead
Aug 2025 — Present · Bengaluru, IN
Education
University of Mumbai
Bachelor of Mass Media (BMM), Marketing
2003 — 2006
Welingkar Institute of Management
MBA, International Marketing
2014 — 2016
Massachusetts Institute of Technology
Executive Scholar, CHIEF DIGITAL OFFICER
2022 — 2023
K.C. College of Management Studies
Post Graduate Diploma, Digital Marketing
2006 — 2007
IxDF - The Interaction Design Foundation
Professional Certification, Customer Experience & Integrated Service Design
2019 — 2021
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