Tom

About Tom

I am a media and publishing executive with more than 25 years of experience in the global eye care industry, specializing in thought leadership, professional education, and patient-facing video content.My background spans print, digital media, live events, advertising, and video—giving me a deep understanding of how ophthalmic content is created, distributed, and trusted. That experience is the foundation I bring to every video project I produce today.I am the Founder of Bullseye Media Solutions, the production company behind EYE NEWS MEDIA (business and industry-focused video) and EYE NEWS TV (patient education and public-facing content). Together, these platforms are designed to help ophthalmology brands, societies, and practices communicate complex ideas clearly, credibly, and at scale.Over the past decade, I have sold, produced, directed, and edited hundreds of videos featuring surgeons, key opinion leaders, executives, patients, and families. My work has supported more than 50 companies and organizations across pharmaceuticals, devices, professional societies, and clinical practices.I have created and managed innovative video programs for leading ophthalmic organizations, including ASCRS, ESCRS, AAO, and World Congress–affiliated groups, and I have traveled to every major international ophthalmic meeting producing testimonials, panel discussions, interviews, and event-based video content for exhibitors and sponsors.Prior to founding Bullseye Media Solutions, I held senior sales, publishing, and strategic roles with Canon USA, Whittle Communications, Advanstar Communications, and the American Society of Cataract & Refractive Surgeons, where I helped grow media platforms, launch international editions, and develop revenue-generating educational initiatives.What differentiates my work is not just production capability—but editorial judgment, industry fluency, and long-standing relationships. I understand how ophthalmologists think, how industry communicates, and how credibility is earned in this space.From concept and pre-production through shooting, editing, and distribution, I deliver video content that educates, influences, and elevates the conversation in eye care.

Experience

1. Video Producer Content Provider

   Eye News Media

   Jan 2007 — Present · New York, NY, US

   Eye News TV provides videos that educate, inspire and teach the ophthalmic community about the most advanced technology and techniques used in today\'s modern office. Patients can also learn about eye health from leading experts and consultants. Visit Eye News TV on Youtube to view some of our videos.

Education

• California State University, Fullerton

  Bachelor of Business Administration - BBA, Marketing

• Cal State Fullerton, College of Business and Economics

  Bachelor of Science in Business Administration, Concentration Marketing and Finance

• Garden City High School

  High School Diploma, Life

  1977 — 1978

Skills

• Editorial
• Content Strategy
• Social Media
• Documentaries
• Multimedia
• Social Media Marketing
• New Media
• B2b
• Publishing
• Email Marketing
• Web Content
• Television
• Producing
• Video
• Publications
• Storytelling
• Online Marketing
• Content Development
• Final Cut Pro
• Media Relations
• Editing
• Copywriting
• Press Releases
• Digital Media
• Promotions
• Commercials
• Advertising
• Blogging
• Video Editing
• Video Production
• Web Video
• Corporate Communications
• Creative Direction
• Advertising Sales
• Marketing Communications
• Creative Writing
• Copy Editing
• Marketing
• Broadcast