Anna Bulinova

Product Marketing Manager Content Lead @Toloka

Belgrade, RS

Led the full-cycle development strategy for the website and blog dedicated to AI, including topic research, keyword optimization, and SEO implementation.• Managed Toloka’s “Articles and Blog” content, which was identified as the top contributor to brand awareness.• Led and coordinated a team of 2 technical content creators to produce product-aligned technical content.• Built a marketing analytics system using Google Analytics and Looker; managed content audits and implemented findings into positioning updates.• Owned and executed data-driven email marketing strategy, including customer segmentation, A/B testing plans, and campaign content planning:• Boosted website traffic 2x and increased blog-generated leads 5x by optimizing landing pages and publishing high-performing content.• Led the initiative to migrate the blog to Framer, resulting in better UX and a 70% increase in banner clicks.• Achieved 37% SEO cost savings by transitioning from in-house to freelance content production.• Delivered blog content featured in Forbes, Deloitte reports, and multiple educational media.• Resolved an international PR crisis by implementing targeted SEO strategies.• Validated customer pain points and messaging hypotheses through JTBD-based blog banner A/B testing, resulting in cross-channel message refinement.• Supported the acquisition of enterprise clients in top-tier tech industries by creating personalized sales materials aligned with strategic messaging.

Higher School of Economics

Master's degree, Marketing

British Higher School of Art and Design

Graphic Design

Lomonosov Moscow State University (MSU)

Bachelor's degree, Business Administration and Management, General