Bugce Masaci Bayindir
Data Analyst @mytheresa.com
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WORK HISTORY
Data Analyst @mytheresa.com
Munich, DE
Driving data-driven decision-making by combining analytics ownership with scalable automation and ETL design.• Designed and maintained production-grade SQL-based transformation pipelines integrating CRM, Google Ads, and Bloomreach systems.• Built delta-based update logic for marketing consent and customer lifecycle synchronization, ensuring accurate and compliant data refreshes.• Standardized customer lifecycle KPIs across multiple data sources to improve reporting consistency and stakeholder trust.• Automated recurring executive reporting (CRM steerco & CPM analysis) using parameterized SQL and R, eliminating manual slide preparation.• Debugged and optimized stored procedures and ETL workflows to enhance data reliability and pipeline stability.• Implemented role-based data access logic in internal dashboards, ensuring scalable multi-user visibility.• Migrated analytics workflows to version-controlled environment (Bitbucket), improving collaboration and deployment governance.• Reduced manual operational workload by converting multi-step reporting processes into fully scheduled pipelines via Pentaho.
EDUCATION
Istanbul Technical University
Undergraduate, Chemistry
Istanbul Technical University
Undergraduate Major Program, Chemical Engineering
Istanbul Technical University
Yüksek Lisans (Master), Polymer Science & Technology
Women AI Academy
Data Analyst & Data Engineer Bootcamp
ABOUT BUGCE MASACI BAYINDIR
Data Analyst with a strong foundation in data analytics and a passion for leveraging data to drive informed decision-making. Skilled in #Python,#SQL,#ETL tools, and data visualization tools such as #Tableau, Microsoft Power BI, and Google Looker Studio. I have a proven track record of extracting valuable insights from complex datasets, with experience in developing KPIs, analyzing user engagement metrics, and creating comprehensive dashboards and reports. I have successfully designed and implemented an end-to-end ETL pipeline for transactional data sourced from AWS Redshift, utilizing Docker for containerization and Apache Airflow for scheduling. My project experience also includes executing a comprehensive customer segmentation analysis using data extracted from AWS Redshift, employing Python for data exploration, cleaning, and analysis, and MySQL for deeper insights. I am detail-oriented and dedicated to continuous learning, staying up-to-date with emerging data trends and methodologies. I am excited to contribute to the success of dynamic teams and make a meaningful impact in the field of data. I have worked with international and cross-functional teams, fostering a collaborative environment and driving project success. I am adept at managing end-to-end product development projects, leading to cost optimization and improved product quality. I hold a MSc in Polymer Science & Technology, BSc in Chemical Engineering, and BSc in Chemistry. I am also a certified Associate Data Engineer from Datacamp and have completed a Data Analytics & Data Engineering Bootcamp.I am eager to bring my analytical thinking, project management, and stakeholder management skills to a new challenge. Let’s connect! 🤝
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