Bud Wooten

About Bud Wooten

I’m a Marketing Manager with 8+ years of experience leading integrated marketing strategy and cross-functional teams for project-driven industries, including outdoor recreation and construction.My background spans both agency leadership and hands-on operator experience, where I’ve owned marketing strategy, planning, and execution across brand, digital, UX, content, paid media, and CRM. I’m most effective at the intersection of strategy and execution—translating business objectives into focused marketing programs that teams can actually deliver against.I’ve led and aligned large, cross-functional teams, managed budgets and forecasting, and partnered closely with executive stakeholders to prioritize initiatives, improve profitability, and support long sales cycles in competitive markets.

Experience

1. Senior Account Manager

   Swanson Russell

   Mar 2025 — Present · Lincoln, NE, US

   Senior strategic marketing lead for national outdoor recreation and construction brands, owning marketing strategy, planning, and execution across integrated, multi-channel programs. Partnered closely with executive stakeholders while leading large, cross-functional teams to drive growth, profitability, and long-term brand performance.• Owned integrated marketing strategy and planning across paid media, content, UX, CRM, and social for national brands in project-driven markets• Improved profitability of key marketing programs from approximately 60% to 100% through disciplined budget planning, forecasting, and margin management• Expanded account scope and annual spend by approximately 30% by proactively aligning marketing initiatives to client business objectives• Led and aligned 30–40+ cross-functional contributors across creative, media, UX, PR, digital, and strategy• Presented marketing strategy, performance insights, and forward-looking plans to executive stakeholders, influencing prioritization and long-term investment decisions

Education

• Southeast Community College

  Associate of Arts - AA

  2013 — 2015

• University of Nebraska-Lincoln

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2015 — 2018