Budhaditya Mukherjee

About Budhaditya Mukherjee

Conceptualizing and launching the business of Bath Accessories and Kitchen in the South Asian market of Sri Lanka, Bangladesh and NepalCarrying out market scanning and identifying the product USP and competition network, influencer engagement, product to segment mapping along with pricingDeciding on consumer narrative, Product USP and FAB, Influencer narrative and Network narrative to seed the product in the desired channelPlanning and implementation of Network placement, in Store visual merchandising, Demand Generation and activationFocusing on two different line of Business namely Bath and kitchen, ensure proper sourcing and logistics infrastructure are placed and making a verifiable P&L model with PBT positive outcome in 3 yearsPlanning and implementation of Digital and ATL initiatives Working out a detail engagement plan for Key influencing segment of Architect, Interior Designers, Site Engineers and Project ownersSpecialties: Business Management, Strategic directions & implementation, Team Building, Brand Building, Network strategy, Capacity Expansion, R&D Skill Building, ATL, Digital & BTL initiatives

Experience

1. Regional Head - South Asia South Pacific

   Asian Paints

   Jul 2025 — Present · Colombo, LK

   Responsible for Business of South Asian Market of Nepal Bangladesh Srilanka & South Pacific market of Fiji & Islands

Education

• National Institute of Technology Calicut

  Bachelors of Technology, Mechanical Engineering

  1993 — 1997

Skills

• Brand Development
• Pricing
• Customer Engagement
• Crm
• HR Policies
• Brand Developement
• Vendor Management
• Brand Management
• Cross-Functional Team Leadership
• HR Strategy
• Distributed Team Management
• Leadership
• Logistics
• Operations
• People Skills
• New Business Development
• Corporate Governance
• Personnel Management
• Strategy
• Key Account Management
• P&L Responsibility
• Key Account Development
• Business Planning
• Operations Management
• Team Management
• Business Development
• Factory Expansion
• Supply Chain Management
• Marketing
• P&L Management
• Fmcg
• Strategic Planning
• Management
• Team Building
• Capacity Development
• Channel Sales
• Factory
• Channel Partners
• Sales
• Business Expansion