Buddhika Karunasekara
Director of Marketing @Detego Global
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WORK HISTORY
Director of Marketing @Detego Global
Creating and implementing Detego Global\'s marketing strategy • Owning and managing Detego Global\'s marketing budget • Developing the Detego Global brand and improving global brand awareness and engagement • Creating Detego Global\'s PR strategy, developing and managing relationships with media outlets and creating content for PR activities (press releases, interviews and thought leadership pieces) • Working closely with the sales team to develop compelling sales enablement material (brochures, case studies, quick guides, datasheets, promo emailers, video scripts, explainer videos etc.) • Developing and implementing lead generation campaigns • Developing and managing Detego Global\'s social media strategy • Creating written content and imagery for Detego Global\'s social media campaigns • Owning and managing the annual events calendar and creating content to promote events • Working with digital influencers to promote Detego Global’s solutions • Overseeing the launch and promotion of new products and product updates • Creating and implementing the company’s SEO and web optimisation strategy • Working with the sales team to nurture partnerships with Detego’s VAR partners • Providing marketing support for VAR partners • Supporting sales team with tender responses and managing relationships with stakeholders • Managing Detego Global’s Corporate Social Responsibility (CSR) activities and partnerships • Managing the marketing team, setting KPIs and monitoring performance
EDUCATION
SEO In Practice
Professional Internet Marketer, Web Page, Digital/Multimedia and Information Resources Design
CIM | The Chartered Institute of Marketing
Professional Post Graduate Diploma in Marketing, Marketing
Cardiff Metropolitan University
Master's Degree, Business Administration, Management and Operations
Trinity College Kandy
Primary and Secondary Education
SKILLS
ABOUT BUDDHIKA KARUNASEKARA
Buddhika Karunasekara is a senior marketing professional based in the United Kingdom…
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