Buddhadev Mohanty

Marketing Manager - Toys & School Stationery and Books Media @Flipkart

Bengaluru, IN

Marketing & Growth for Books Media and Toys & School Stationery categories.• Oversaw and Orchestrated 20% YoY Traffic growth for Toys & Stationery category, from YoY degrowing traffic, contributing to 24% YoY growth in GMV for the category. • Identified target cohorts and executed engagement strategies- 15% growth in New Customer acquisition YoY.• Responsible for execution and successful scale up of Books & MI category’s online property#FlipkartNowReading, a fortnightly live conversational event conducted on Flipkart’s Instagram handle, where authors talk about and promote their books.• Worked on go-to-market plan with ATL/BTL campaigns for all category initiatives like Audio book platform launch on books category, launch of private labels like Flipkart SmartBuy Musical Instruments and exclusive launch of international toys brand Toys R Us on Flipkart.• Worked closely with brands/publishers and collaborated with them to leverage their social media presence to ensure the execution of several UGC campaigns, resulting in traffic diversion to flipkart and eventual GMV goodness.• Led several Influencer marketing campaigns on YouTube and Instagram to promote Flipkart’s brand equity and drive category awareness and growth during critical events like the Big Billion Day.• Solved on-platform visibility for brands and category through merch allocations and executed design thinking for Category Landing Page during BAU, category and central sale events, eventually increasing PPVs (Product Page Views).• Initiating marketing campaigns and collaborating with category and brand teams for campaign planning and coordination• Managing events (sales, promotions, social activations etc) by coordinating with relevant stakeholders to plan and collate necessary inputs and assets.• Managing on-platform product and catalog projects, communicating with different teams to align project tasks and help drive them to closure with necessary inputs and collaborations.