Benjamin Weisman

About Benjamin Weisman

I design & ship creative products—inspiring my team to create compelling products, campaigns & experiences—combining creativity with usability, data & machine learning—fueled by studying & designing systems—employing an anthropological research approach—collaborating with a variety of tools & software platforms to concept & move work to market.

Experience

1. Experience Design Director, Global Product Design

   Metagenics

   Apr 2022 — Present

   Built & scaled a high-performing Product Design organization from the ground up for a 0 to 1 commerce platform, delivering a mobile-first, conversion-optimized experience that consistently improved engagement & revenue metrics.* Established and maintained a Global Design System, applying systems thinking to codify reusable interaction patterns & visual standards—driving design consistency, developer velocity, and cross-platform scalability across mobile & responsive web.* Led end-to-end usability research & experimentation, from problem framing & hypothesis design to multi-variant testing & in-market iteration. Leveraged machine learning & AI-driven insights to personalize experiences & optimize key UX flows for diverse audience cohorts.* Acted as both Player-Coach & Discipline Lead, mentoring designers & UX researchers while contributing hands-on to end-to-end experience design—spanning front-end interfaces, back-end workflows, & omnichannel touch points in DTC & B2B2C ecosystems.* Partnered cross-functionally with Product Management, Engineering, & Data Science to implement headless commerce architecture, MVP frameworks, & evidence-based design cycles that reduced time-to-market & supported continuous product optimization.* Championed a culture of data-informed design, integrating analytics, experimentation, & customer feedback loops to guide iterative feature development & long-term product roadmap evolution.

Education

• Hunter College

  MFA, Integrated Media Arts

  2004 — 2006

• Alfred University

  BAFA, Fine Arts, Print Making, Video, Cultural Anthropology

  1994 — 1998

Skills

• Solutions Marketing
• Photoshop
• Digital Strategy
• Interactive Advertising
• Social Media
• Mobile Solutions
• Digital Media
• Information Architecture
• Art Direction
• Creative Direction
• Adobe Photoshop
• Direct Marketing
• Social Networking
• Experience Design
• Logo Design
• Strategy
• Planning
• Online Advertising
• New Media
• User Experience
• Content Strategy
• Story Telling
• Mobile Marketing
• Web Design
• Mobile Devices
• Interaction Design
• Product Design
• Advertising
• Creative Strategy
• Content Creation
• Digital Marketing
• Flash
• Video
• Interactive Marketing
• Branding & Identity