Troy Buchanan
Global Manager Digital Operations @Sazerac Company
Signup · Get unlimited contacts
WORK HISTORY
Global Manager Digital Operations @Sazerac Company
Louisville, KY, US
Provide strategic leadership across Sazerac’s digital operations, guiding cross-functional teams and managing a global network of 45+ external vendors to ensure platform stability, budget discipline, and operational integrity.Partner with leadership to align e-commerce and business goals, resulting in $573K+ in annualized savings through vendor consolidation, contract renegotiation, and technology optimization.Serve as a connective force across departments—driving fulfillment, inventory, and compliance improvements by bringing together stakeholders from logistics, finance, brand, and procurement.Lead digital infrastructure initiatives, including Shopify migrations, ERP integration strategy, and digital governance across platforms like AEM, WordPress, and OneTrust.Spearhead execution of high-profile e-commerce activations and rapid-turnaround PR launches—providing direction, oversight, and accountability in fast-paced, high-stakes environments.Recognized as a steady, trusted leader known for transparency, solution-oriented thinking, and cross-functional alignment.
EDUCATION
Ball State University
Computer Science
University of Louisville
Project Management
Indiana University Southeast
Computer Science
SKILLS
ABOUT TROY BUCHANAN
With 35+ years of experience in digital ecosystems, I specialize in guiding cross-functional initiatives that align business objectives and e-commerce strategy with execution. At Sazerac, I serve as Global Manager of Digital Operations, where I oversee a digital vendor network of 45+ partners, ensuring platform stability, budget accountability, and compliance at scale.In the past year, I’ve driven over $573K in martech and operational savings by negotiating smarter contracts, simplifying our tech stack, and partnering across departments to improve fulfillment and shipping workflows. I’m a central collaborator—shaping direction, advising execution, and removing friction across functions like finance, logistics, procurement, and brand.My work spans Shopify migrations, ERP touchpoints, accessibility standards, first-party data strategy, and digital governance across platforms like AEM, WordPress, and OneTrust. I’m also deeply involved in budget management and monitoring, vendor evaluations, contract renewals, SSL and domain oversight, and digital compliance readiness.I frequently lead the digital side of high-visibility launches, PR activations, and rapid-response e-commerce rollouts—bringing together internal stakeholders and external vendors under tight timelines without compromising quality or compliance.I’ve built a reputation for finding smart, creative solutions when the pressure is on, without sacrificing quality or clarity. I’m confident in my knowledge but always open to new ideas. Whether leading a high-stakes rollout or identifying complex operational issues, I stay focused, share honestly, and bring the right people together to get it done right the first time.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.