Brooke Tomlinson
Results-Driven Marketing Strategist | Blending Creativity & Analytics to Drive Measurable Growth | HubSpot & Saleforce SuperUser
- Role
- Retention Marketing Manager at Netrition.Com
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Brooke Tomlinson
Driven marketing and events professional with 8+ years of experience blending creativity,…
Experience
Retention Marketing Manager
Jan 2025 — Present
Drive customer retention by designing and optimizing the end-to-end customer journey, from onboarding through renewal. Research customer behaviors and preferences to inform segmentation and campaign strategies, creating personalized flows across email, SMS, and automation. Develop and implement loyalty and rewards programs to incentivize repeat purchases, foster advocacy, and maximize lifetime value. Create and optimize landing pages to support promotions, subscription offerings, and rewards enrollment. Manage program operations, including customer support, rewards fulfillment, and continuous improvements based on customer feedback and performance insights.
Education
The University of Alabama
Bachelor of Science (B.S.), Hospitality Administration/Management
2013 — 2017
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