B. Todd Bright
- Role
- Division Director, Communication (CMO VP Marketing Equivalent) at Kentucky Farm Bureau
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About B. Todd Bright
Experienced marketing executive with a track record of expertly solving complex industry…
Experience
Division Director, Communication (CMO VP Marketing Equivalent)
Oct 2009 — Present
Refocused and aligned leadership team around innovative marketing strategies that enabled the highest membership retention in organization’s history and over $150M sustained annual profit. Successfully navigated a company financial crisis by implementing risk reduction strategies and achieving sustainable growth which resulted in the most profitable year in the company\'s history. Strategically improved the advertising plan to increase ad impressions by more than 400%, while…
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