Brittany Young

Account Director @EVERSANA INTOUCH

South San Francisco, CA, US

Led cross-functional collaboration across internal departments including Analytics, Strategic Planning, UX, Creative, Production, and Social Media to develop and execute insight-driven, omnichannel marketing campaigns aligned with brand strategies for HCP and patient audiences-Developed and executed integrated marketing strategies across digital platforms, supporting both awareness and conversion goals within CNS, Oncology, and HIV therapeutic areas-Owned the end-to-end customer experience, leading over 100 strategic and tactical projects with a focus on content development, channel execution, and compliance for HCPs and patients-Acted as day-to-day lead for executive and client communications across global (AOR, DAOR) engagements, ensuring alignment across teams and markets-Partnered with MLR teams to ensure compliant promotional and educational content, including the creation of a digital HCP ordering platform for field-based teams to access patient and HCP materials-Oversaw development of patient and provider-facing websites using Adobe Experience Manager, collaborating with agencies and third-party vendors to ensure accessibility, compliance, and user-centric design-Supported the creation of Continuing Medical Education (CME) materials for advanced healthcare practitioners (AHPs) in hospital settings, aligning with broader brand strategies-Supervised and mentored direct reports, fostering growth in internal communications, strategic thinking, and cross-functional collaboration-Managed scopes of work and budgets exceeding $4MM, ensuring high-quality, timely, and cost-effective delivery of campaigns-Presented campaign performance, POVs, and optimization opportunities to senior clients, incorporating insights from subject matter experts and analytics to guide future strategy-Contributed to business development efforts by leading organic growth initiatives and supporting pitch development

University of Illinois Urbana-Champaign

Bachelor of Science (B.S.), Advertising

Roosevelt University

Master of Science (M.S.), Integrated Marketing Communications

Roosevelt University

Master of Science - MS, Integrated Marketing Communications