Brittney McCain
Revenue-Focused Marketing Director | Home Improvement & Water Quality | Data-Driven Growth, Multi-Market Creative Campaigns & High-Impact Lead Gen
- Role
- Director of Marketing at American Home Design, Inc.
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Brittney McCain
Innovative, data-driven Marketing Leader and Digital Marketing Strategist who inspires while serving as a conceptual visionary and a skilled leader, directing marketing budgets across multiple platforms, from strategy to execution. Known for being a change-agent in how to approach marketing in a digital environment and regularly sought out as a best-practice leader. Nurtures, develops and aligns talented and collaborative teams, across all disciplines, that consistently produce relevant, ingenious, strategic content and brand messaging. Generates demand by building and deploying novel marketing capabilities that successfully connect business objectives to media, digital and promotional levers. CORE COMPETENCIES:Leadership • Marketing Strategy & Execution • Digital Marketing • Advertising • Innovation • Data Analytics Retention Strategies • Reactivation Campaigns • Paid & Organic Search • SEO • SEM • Social Media • Email Marketing • Budgeting • Content Marketing • Customer Acquisition Initiatives • Digital Media • Process Planning • Communications Management • Lead Generation • Sales Enablement • B2B • B2CSOFTWARE PROFICIECIES:Salesforce • Adobe Creative Suite • Google Ad Words • Google Analytics • Google Ad Manager • Lead Perfection
Experience
Director of Marketing
Feb 2024 — Present · Nashville, TN, US
As the Marketing Leader at American Home Design, I spearhead innovative and data-driven marketing strategies designed to grow the business, strengthen our brand presence, and drive lead generation. I focus on creating high-performing campaigns that increase customer acquisition and incremental revenue while ensuring alignment with our overall business goals.• Increase marketing-qualified leads through targeted digital and multi-channel lead generation campaigns.• Lead customer acquisition initiatives that directly supports the company\'s business growth.• Revamp brand messaging, positioning the company as a trusted and innovative leader in home improvement.• Optimize digital marketing strategies using tools like Google Analytics and other various technologies to boost campaign performance and achieve stronger ROI.• Proficient in media planning, buying, and negotiation. Skilled in utilizing media research tools and analyzing campaign performance data.• Manage a cross-functional marketing team & suite of vendors, fostering collaboration and empowering team members to exceed expectations.
Education
University of Louisville
Bachelor of Science, Communications
2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.