Brian Baker

About Brian Baker

Throughout my career, I’ve always enjoyed using my skills for connecting brands and businesses to their ideal audience. I’ve directed award-winning creative marketing teams, implementing innovative solutions that drive optimal ROI for my clients. I enjoy the full creative process – identifying what each client needs, strategizing on how to tell the story, and determining the best methods to deliver the message. Areas of Expertise:Creative Marketing Leadership, Marketing Campaign Strategy, Brand Development, Business Expansion, P&L, Budgets & Forecasts, Performance Analysis, Revenue Generation, Process Improvements, Project Management, Contract Negotiations, Digital, Print, and Direct Mail Media, Audience Connection, Storytelling, Public Speaking

Experience

1. EVP, Chief Marketing Officer

   Mainstreet Bank

   Apr 2021 — Present

Education

• Art Institute of Pittsburgh

  Bachelor of Arts - BA, Industrial and Product Design

  1993 — 1995

• Harvard Business School Executive Education

  Launching Tech Ventures

  2024 — 2024

Skills

• Advertising
• Direct Mail
• Salesforce.com
• Copywriting
• Business Development
• Digital Marketing
• B2b
• Direct Marketing
• Web Analytics
• Integrated Marketing
• Social Networking
• Social Media Marketing
• Brand Development
• New Business Development
• Lead Generation
• Online Marketing
• Social Media
• Digital Media
• Digital Strategy
• Strategic Partnerships
• Strategic Communications
• SEO
• Strategy
• Positioning
• Event Planning
• Strategic Planning
• Graphic Design
• Account Management
• Marketing Management
• Email Marketing
• Creative Direction
• Marketing Communications
• Crm
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Creative Strategy
• Online Advertising
• Media Planning