Beatriz Soto
Multicultural Strategic Plannning
- Role
- Hispanic Strategic Planner at RPA
- Location
- Inglewood, CA, US
- LinkedIn followers
- 500 followers
About Beatriz Soto
Anthropologist and Kellogg MBA with extensive experience developing creative/communication strategies by connecting the dots between brand performance, business objectives, consumer insights, and competitive landscape. Passionate about leveraging quantitative and qualitative research to uncover insights that will help brands connect with consumers. Research experience includes Simmons, homescan syndicated data, new product and ad/copy testing, benchmarking studies, segmentations, cluster analysis, in-depth interviews, ethnography, surveys. Experience working with General Mills, Honda, Acura, Comcast, JC Penney, Roll International, T-Mobile, Alaska Airlines, P&G, Coke, Colgate, Kraft. Specialties- Multicultural/Hispanic and Latin American - Quantitative marketing research - Syndicated homescan data - Qualitative/ethnograpic research - Consumer insights / account planning - Marketing strategy
Experience
Hispanic Strategic Planner
May 2022 — Present · Los Angeles, CA, US
Education
The College of Wooster
Bachelor of Arts, Sociology and Cultural Anthropology
1997 — 2000
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing & Strategy and Entrepreneurship & Innovation
The College of Wooster
Bachelor of Arts - BA, Cultural Anthropology
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.