Brian Lunde

About Brian Lunde

A veteran in the art and science of customer satisfaction, loyalty and experience (CX). I lead client engagements to listen, objectively evaluate, and continuously apply the voice of the customer and market to achieve business results.My experience includes the design, development and execution of market research programs that deliver market and customer insight. Project types include customer satisfaction, customer loyalty, customer segmentation, concept development and testing, usage and attitude (U&A), and other custom work that isn\'t easily categorized. Clients use my work to drive customer value through loyalty and engagement, increase marketing effectiveness, and support execution of their customer experience strategy.

Experience

1. Sr Vice President, Client Engagement

   Cmi

   Jan 2017 — Present · Chicago, IL, US

   Senior consultant and relationship leader for major accounts on all forms of custom insights work. Specialist in customer experience (CX), financial services, and B2B.

Education

• University of Wisconsin-Madison

  Bachelor of Business Administration - BBA, Management Information Systems, General

  1977 — 1981

• University of California, Berkeley

  MBA, Management

  1985 — 1987

Skills

• Selling
• Business Development
• Crm
• Strategy
• Marketing Strategy
• Management
• Market Research
• Alliance Formation
• Customer Insight
• Segmentation
• Team Leadership
• Leadership
• Sales
• Marketing Research
• Quantitative Research
• Analytics
• Program Management
• Marketing
• B2b
• Product Development
• Sales Operations
• Enterprise Software
• P&L Management
• Forecasting
• Customer Experience
• Customer Satisfaction
• Direct Sales
• Key Account Management
• Market Analysis