Bonita Shimpfky
Banking and Payments Strategy, Argus Information and Advisory
- Role
- Senior Manager, Banking and Payments Product Strategy at TransUnion
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bonita Shimpfky
Dynamic, results-driven executive with 15+ years of leading revenue growth, go-to-market strategies, and product innovation in the credit card, payment and insurance industries. Proven success in launching and scaling premium products targeting high-value, affluent segments to drive customer engagement, spend activation and brand loyalty. Experienced in managing end-to-end product lifecycle (0->1), P&L oversight and competitive market differentiation. Adept at leveraging customer insights and behavioral data to design and optimize premium offerings. Skilled in aligning cross-functional teams to ensure flawless execution and market success.
Experience
Senior Manager, Banking and Payments Product Strategy
Apr 2025 — Present
Education
Lehigh University
BA, International Finance
1994 — 1998
Fordham Gabelli School of Business
MBA, Finance and Marketing
2000 — 2002
Skills
- Product Development
- Leadership
- Financial Services
- Project Planning
- Financial Analysis
- Segmentation
- Product Marketing
- Credit Risk
- Relationship Management
- Budget Management
- Analytics
- Management
- Marketing Strategy
- Business Analysis
- Credit
- Project+
- Product Management
- Strategy
- Credit Cards
- Portfolio Management
- Banking
- Risk Management
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