Brendan Shaughnessy
Senior Manager, Marketing and Advertising Insights
- Role
- Senior Manager, Marketing and Advertising Insights at American Express
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Brendan Shaughnessy
Uncomfortable. It’s not something most people enjoy or seek out, but being comfortable in the uncomfortable is my professional calling. I love when briefs are daunting, and ideas feel hard because, more often than not, it requires the right people with the right mindset to come together. I have over ten years of experience in brand strategy, consumer and cultural trends, qualitative and quantitative research, and workshop facilitation across strategy projects of all flavors and sizes. I\'ve had the chance to work with many world-class brands and organizations, including SC Johnson, L\'Oreal, Asahi, Meta, Cisco, Bayer, and Target. I\'m now helping bring consumer insights to life at Amex, identifying opportunities to help grow a historic brand and usher in the next generation of members.I\'m always looking for more collaborators - let me know if you want to chat over a beer, coffee, or ice cream.
Experience
Senior Manager, Marketing and Advertising Insights
Sep 2024 — Present · New York, NY, US
Lead research to guide development and optimization of marketing communicationsDeliver consumer, competitive and cultural insights that help define the strategy for B2C comms and identify new opportunities for ATL channels Partner to build and deliver best-in-class marketing and advertising insights practice across GABM, Amex Insights, and business units
Education
University of Missouri-Columbia
Bachelor of Journalism, Strategic Communications
2010 — 2014
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