Betsy Sednaoui
Senior Web Analyst @Duluth Trading Company
Signup · Get unlimited contacts
WORK HISTORY
Senior Web Analyst @Duluth Trading Company
Own ecommerce analytics roadmap, prioritizing reporting, experimentation, and analysis initiatives that support revenue growth and CRO strategy- Analyze customer journeys by key cohorts to identify growth opportunities across digital marketing and ecommerce channels- Collaborate with technical teams to streamline customer journeys, reduce friction, and test opportunities for stronger conversion through A/B testing & analysis- Design and maintain automated dashboards tracking digital performance, marketing acquisition metrics, and funnel KPIs for product & marketing leadership
EDUCATION
University of Virginia
Media Studies
The Taft School
High School Diploma
SKILLS
ABOUT BETSY SEDNAOUI
Digital analytics expert with 8+ years of experience driving ecommerce growth through data-driven insights, experimentation, and scalable reporting frameworks. Experienced partnering with digital marketing, product, and engineering teams to define KPIs, analyze digital customer behavior, and translate complex data into executive-level insights. Proven track record developing analytics roadmaps and optimizing digital funnels.Key Tools & Skills- Conv. Rate & Funnel Analysis - Web KPI Forecasting - Adobe Analytics / GA 360 / GA4 - Google Tag Manager - SQL (Data Warehouse Querying)- A/B Testing Setup & Analysis - Google Optimize / Monetate - Tableau / Looker - Microsoft Excel - Adobe Creative Suite - AEM / WordPress / Shopify - Asana / Jira / Rally - Basic HTML / JavaScript
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.