Betsy Sednaoui
Senior Web Analyst at Duluth Trading Co.
- Role
- Senior Web Analyst at Duluth Trading Company
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Betsy Sednaoui
Digital analytics expert with 8+ years of experience driving ecommerce growth through data-driven insights, experimentation, and scalable reporting frameworks. Experienced partnering with digital marketing, product, and engineering teams to define KPIs, analyze digital customer behavior, and translate complex data into executive-level insights. Proven track record developing analytics roadmaps and optimizing digital funnels.Key Tools & Skills- Conv. Rate & Funnel Analysis - Web KPI Forecasting - Adobe Analytics / GA 360 / GA4 - Google Tag Manager - SQL (Data Warehouse Querying)- A/B Testing Setup & Analysis - Google Optimize / Monetate - Tableau / Looker - Microsoft Excel - Adobe Creative Suite - AEM / WordPress / Shopify - Asana / Jira / Rally - Basic HTML / JavaScript
Experience
Senior Web Analyst
Oct 2022 — Present
Own ecommerce analytics roadmap, prioritizing reporting, experimentation, and analysis initiatives that support revenue growth and CRO strategy- Analyze customer journeys by key cohorts to identify growth opportunities across digital marketing and ecommerce channels- Collaborate with technical teams to streamline customer journeys, reduce friction, and test opportunities for stronger conversion through A/B testing & analysis- Design and maintain automated dashboards tracking digital performance, marketing acquisition metrics, and funnel KPIs for product & marketing leadership
Education
University of Virginia
Media Studies
The Taft School
High School Diploma
Skills
- Writing
- Adobe Premiere Pro
- Google Analytics
- Photoshop
- Social Networking
- Hootsuite
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Organization Skills
- Microsoft Office
- Hindenburg
- Action Sports
- Microsoft Word
- Leadership
- Public Speaking
- Social Media
- Teamwork
- Computer Proficiency
- Marketing
- Adobe Creative Cloud
- Event Planning
- Gopro
- Wordpress
- Research
- Customer Service
- Editing
- Mindfulness Meditation
- Imovie
- Drawing
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