Bryson Jones
National Social Media Manager and Service Webmaster @U.S. Fish and Wildlife Service (USFWS)
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WORK HISTORY
National Social Media Manager and Service Webmaster @U.S. Fish and Wildlife Service (USFWS)
US
As the Social and Digital Media Manager and Webmaster for the U.S. Fish and Wildlife Service, I strategically lead the organization\'s digital presence to drive public engagement, education, and advocacy around critical conservation efforts. My role involves managing comprehensive digital and social media strategies across multiple platforms, enhancing brand visibility, and fostering meaningful interactions with diverse national audiences.I oversee the development and implementation of targeted social media campaigns, aligning messaging with agency priorities such as wildlife conservation, habitat protection, and public awareness initiatives. Through advanced analytics and audience insights, I consistently optimize content performance, achieving significant growth in audience reach, engagement rates, and online community building.My responsibilities also include crisis communication management, providing clear and impactful messaging during high-stakes situations to maintain public trust and organizational transparency. Additionally, I serve as the agency\'s webmaster, managing the official Service website, ensuring compliance with federal accessibility standards (508 compliance), optimizing user experience, and updating content to reflect timely and relevant conservation information.I actively mentor and lead a high-functioning creative team, promoting a culture of innovation, collaboration, and continuous professional growth. My leadership approach emphasizes clear communication, strategic planning, and data-driven decision-making, significantly enhancing the effectiveness and responsiveness of our digital outreach.By bridging strategic communications with digital expertise, I position the Service as a trusted and influential voice in conservation, effectively connecting the American public to our vital mission.
EDUCATION
Marine Corps University
Certificate, Advanced Course, Staff Noncommissioned Officers Academy
Expeditionary Warfare Training Group, Atlantic
Certificate, Military Information Operations/Joint Information Operations
Marine Corps University
Certificate, Career Course, Staff Noncommissioned Officers Academy
S.I. Newhouse School of Public Communications at Syracuse University
Certificate, Military Photojournalism Course
Defense Information School
Certificates, Photography, Video, Multimedia, Media Management
SKILLS
ABOUT BRYSON JONES
As a communications leader with specialized expertise in internal and external communications, digital marketing, social media, crisis management, and digital organizational transformation, my career has centered on developing effective organizational messaging and managing complex communication environments. My extensive leadership experience includes roles within the U.S. Fish and Wildlife Service, complemented by foundational skills acquired as a communications chief in the U.S. Marine Corps. These experiences have equipped me to lead corporate communication efforts that effectively engage and inspire diverse audiences. My true passion is leading and mentoring high-functioning teams and fostering environments that promote professional growth and collaborative achievement.My professional competencies encompass a wide array of corporate communication domains, including organizational messaging, executive communication strategies, crisis and issue management, and comprehensive communications planning. I have consistently navigated high-pressure situations with clarity, authenticity, and precision in my communication strategies, successfully protecting organizational reputations, enhancing brand visibility, and maintaining stakeholder confidence.As a certified Project Management Professional (PMP), I utilize a structured, outcome-oriented approach to achieve significant results in complex projects. My innovative digital and social media leadership has garnered national accolades, highlighting my capacity to drive transformative communication initiatives.Growing up in Montana, I was shaped by core values of integrity, resilience, and stewardship. These values were deeply influenced by my upbringing and lifelong connection with the outdoors. These values profoundly inform my leadership style and my commitment to purposeful, impactful communication.I welcome connections with fellow communication and marketing professionals, opportunities for collaboration, and engaging discussions regarding emerging strategies in corporate communication. Let’s connect to explore how my background can positively influence your organization\'s communication objectives.
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