Bryony Hoare

About Bryony Hoare

Hey there! I\'m a dual UX Writer and Product Designer based in NYC. I make digital experiences a little simpler, a little friendlier, and a lot more human, one clear sentence and thoughtful interaction at a time.Currently leading upper-funnel content at Verizon, I collaborate closely with designers, researchers, and developers to shape content that supports intuitive design. I thrive where technical complexity meets user-centric storytelling. From developing offer nomenclature standards to designing cart integrations, I make sure every word drives measurable growth and helps customers get what they need.With a background that blends UX writing and product design, I\'m adaptable to roles in the complete digital experience. My specialties include information architecture, content-heavy platforms, and digital storefronts. Feel free to reach out and say hi! Always happy to connect

Experience

1. Ux Writer and Content Strategist

   Verizon

   Jul 2024 — Present · Manhattan, NY, US

   Leads UX content design projects for the upper sales funnel with specialties in offers, growth, and retention • Re-engineered static content into a dynamic, integrated commerce experience, yielding +3.1M total conversions per 1M traffic and 100K daily views• Designed a bespoke checkout flow projected to acquire 364K new customers and generate $110M+ in revenue by 2027• Partnered on Product Detail Page (PDP) redesigns to enhance visual hierarchy, resulting in an estimated $15M+ annual revenue boost and 15K+ net new customers• Structured content for a personalized AI offer experience, driving a 265% increase in traffic and an up to 637% lift in orders for key product segments• Collaborated with designers, engineers, legal, marketing, and BI to deliver scalable content solutions• Established nomenclature standards for offer terminology, creating a unified language that ensures brand cohesion and legal compliance across all digital touchpoints

Education

• Royal Holloway, University of London

  Semester Abroad, History

  2017 — 2017

• Queen's University

  Foundation Year, Campus in England: Bader College

  2016 — 2017

• Pratt Institute

  Master of Science - MS, Human-Computer Interaction

• Concordia University

  Bachelor of Arts - BA, Honors English Literature and Creative Writing

  2018 — 2021