Brye Viars
Senior Executive, Radiology Services
- Role
- Senior Executive, Radiology Services at Centra Health
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Brye Viars
I hold a Master of Business Administration and Master of Healthcare Administration, a…
Experience
Senior Executive, Radiology Services
Sep 2023 — Present · VA, US
Enterprise leader responsible for multi-campus radiology operations across inpatient and outpatient settings, including strategic planning, workforce management, financial performance, and clinical innovation. Partnered with executive leadership to align radiology operations with systemwide growth and patient care priorities.Key Achievements:• Developed and executed a multi-year strategic plan focused on service-line growth, operational efficiency, and revenue expansion.• Expanded high-value services—including contrast-enhanced breast imaging, transcranial Doppler, and advanced oncology therapies (e.g, Y90, ablations, theranostics)—increasing market competitiveness and patient access.• Negotiated vendor contracts securing multimillion-dollar cost savings while improving equipment uptime and lifecycle management.• Reduced CT turnaround times by 30%, improving throughput, access, and patient satisfaction.• Spearheaded capital projects for new CT, MRI, and Interventional Radiology suites, navigating complex financial, regulatory, and operational requirements.• Directed Certificate of Public Need (COPN) submissions, securing regulatory approvals critical for expansion.• Launched workforce engagement strategies (flexible scheduling, recognition programs, mentorship), improving retention and productivity.
Education
Cabarrus College of Health Sciences
Bachelor of Science in Medical Imaging (Healthcare Management), Health/Health Care Administration/Management
2011 — 2014
Pfeiffer University
Master of Business Administration - MBA
Pfeiffer University
MHA, Health/Health Care Administration/Management
2016 — 2018
Pfeiffer University
Master of Business Administration (MBA)
2016 — 2019
Rowan-Cabarrus Community College
Associates of Science in Radiographic Technology at Rowan Cabarrus Community College, 2006, Radiologic Technology/Science - Radiographer
2004 — 2006
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