Brye Viars

Senior Executive, Radiology Services

Role
Senior Executive, Radiology Services at Centra Health
Location
Lynchburg, VA, US
LinkedIn followers
500 followers
Healthcare & Human ServicesView LinkedIn profile

About Brye Viars

I hold a Master of Business Administration and Master of Healthcare Administration, a…

Experience

  1. Senior Executive, Radiology Services

    Centra Health

    Sep 2023 — Present · VA, US

    Enterprise leader responsible for multi-campus radiology operations across inpatient and outpatient settings, including strategic planning, workforce management, financial performance, and clinical innovation. Partnered with executive leadership to align radiology operations with systemwide growth and patient care priorities.Key Achievements:• Developed and executed a multi-year strategic plan focused on service-line growth, operational efficiency, and revenue expansion.• Expanded high-value services—including contrast-enhanced breast imaging, transcranial Doppler, and advanced oncology therapies (e.g, Y90, ablations, theranostics)—increasing market competitiveness and patient access.• Negotiated vendor contracts securing multimillion-dollar cost savings while improving equipment uptime and lifecycle management.• Reduced CT turnaround times by 30%, improving throughput, access, and patient satisfaction.• Spearheaded capital projects for new CT, MRI, and Interventional Radiology suites, navigating complex financial, regulatory, and operational requirements.• Directed Certificate of Public Need (COPN) submissions, securing regulatory approvals critical for expansion.• Launched workforce engagement strategies (flexible scheduling, recognition programs, mentorship), improving retention and productivity.

Education

  • Cabarrus College of Health Sciences

    Bachelor of Science in Medical Imaging (Healthcare Management), Health/Health Care Administration/Management

    2011 — 2014

  • Pfeiffer University

    Master of Business Administration - MBA

  • Pfeiffer University

    MHA, Health/Health Care Administration/Management

    2016 — 2018

  • Pfeiffer University

    Master of Business Administration (MBA)

    2016 — 2019

  • Rowan-Cabarrus Community College

    Associates of Science in Radiographic Technology at Rowan Cabarrus Community College, 2006, Radiologic Technology/Science - Radiographer

    2004 — 2006

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Brye Viars — Senior Executive, Radiology Services at Centra Health in Lynchburg, VA, US | Unifers