Bryce Walls
Marketing Lead | Social Media Growth Expert | Building BrickLink’s Creative Future
- Role
- Marketing Lead at the LEGO Group
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Bryce Walls
Passionate digital marketing lead at BrickLink powered by the LEGO Group, where I blend creativity, strategy, and innovation to build high-impact marketing campaigns.Key Highlights- Led YouTube growth by 389%, with a 1.6M+ views viral short- Spearheaded content strategies that boosted Instagram by 42%- Managed multi-channel campaigns, from Meta ads to livestreams- Expert in graphic design, video production, and digital storytellingLet’s connect and talk marketing, LEGO, and creativity!
Experience
Marketing Lead
Dec 2025 — Present · Irvine, CA, US
Lead product, growth, and brand marketing initiatives across BrickLink.com, delivering strategic campaigns and launch activations in partnership with global LEGO teams.🟥 Develop high-impact creative assets and content while maintaining brand guidelines and driving innovative marketing ideas within the LEGO ecosystem.🟥 Monitor and analyze performance using Snowplow, Sprinklr, and Power BI tools to optimize acquisition, retention, and campaign effectiveness.
Education
California State University, Fullerton
Bachelor of Business Administration - BBA, Marketing
Elise P. Buckingham Charter Magnet High School
High School Diploma
Fullerton College
Associate of Arts - AA, Business Administration and Management, General
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