Bryce F.

About Bryce F.

I have a deeply-rooted passion for entrepreneurship. You, everyone, can and should be an entrepreneur in some form or another. I love finding innovative solutions to new opportunities. I love thinking differently, challenging the status quo, and grinding out a worthwhile venture!

Experience

1. CEO & Co-founder

   Viori

   Feb 2020 — Present · Orem, UT, US

   Viori is the most responsible shampoo brand on earth. For over years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng, China. They developed a distinct culture centered around rice cultivation and hair care. By using the nutrient-rich, Longsheng rice and rituals passed down mother-to-daughter for centuries, the Red Yao women have developed a completely natural method to achieve long, strong, healthy hair that doesn’t gray with age. With only 300 tribe members remaining, we want to share their story with the world.It is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao. We work directly with the Red Yao villagers to source their rice, at a premium, to add into our shampoos and hair care products. We use the same Red Yao techniques and rituals, developed over centuries, to hand-make and craft our cosmetics.Due to economic pressures, the Red Yao traditions are vulnerable to extinction within a generation. Along with sourcing rice at a premium, 5% of Viori’s profits go directly back to the Red Yao tribe and preserving the Longsheng area. To learn more go to

Education

• Brigham Young University

  Bachelor of Arts (B.A.), Chinese Language and Literature

  2011 — 2013

• Brigham Young University

  Minor Degree - Business Management

  2010 — 2013