Bryce Caldwell
Vice President & General Manager @FOX Carolina News
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WORK HISTORY
Vice President & General Manager @FOX Carolina News
Greenville, SC, US
Responsible for all operations at Gray\'s WHNS FOX Carolina in the 36th largest US television market of Greenville-Spartanburg-Asheville-Anderson.Accomplishments:After months of planning, in September 2022, FOX Carolina expanded its local programming content by 45% to 72 hours each week.o FOX Carolina is now LIVE and LOCAL from 4:30am-12noon each weekday.o Created FOX Carolina’s first lifestyle brand, “Access Carolina” with a weekday live show airing 10-11am and encoring at 12pm, showcasing all of the \"fun things to do\" in the Carolinas.o In the spring of 2022, FOX Carolina rebranded to First Alert with a new weather mobile app and relaunched with new formats FOXCarolina.com and our FOX Carolina News App on both mobile and all CTV platforms.o In February 2023, WHNS FOX Carolina won the A25-54 ratings race in 7 different weekday newscasts for the first time in station history. July 2023, for the first time in station history, WHNS acquired the #1 share in the M-F A25-54 Aggregate Local News Audience. WHNS retained that #1 share in 9 of the 12 months of 2024.o In July 2024, we launched the GSAA market\'s first Spanish language local television station and local newscast in WDKT Telemundo South Carolina.\"Noticias Carolina del Sur\", the market\'s first Spanish language local newscast airs at 6pm and 11pm each weekday.o In August 2024, FOX Carolina became the \"Official Broadcast Partner of the Clemson Tigers\" airing 52 weeks a year,\"Monday Night is Clemson Night\", with reimagined coaches shows with Dabo Swinney and Brad Brownell and behind the scenes documentaries in partnership with Clemson+.o Launched October 2024, in coordination with Gray Media\'s WIS, WMBF, and WCSC, I co-founded Palmetto Sports and Entertainment, a 24/7, 365 local sports network that will air local sports and related programming over the air across the state of South Carolina. It will air in GSAA on WHNS 21.2.
EDUCATION
University of Tennessee, Knoxville
Bachelor of Science in Business Administration (BSBA), Marketing
University of Florida
Master of Business Administration (MBA), Business Administration, Management and Operations
SKILLS
ABOUT BRYCE CALDWELL
Vice President and General Manager of Gray Media GSAA (WHNS-TV FOX CAROLINA, Palmetto Sports and Entertainment, and Telemundo South Carolina) in Greenville, SC, focused on positioning my stations for long term multi-screen success in today\'s rapidly evolving local marketplace of viewers, consumers, and advertisers. I\'ve previously worked with NBC, ABC, FOX, WB, UPN, and CW affiliates in the Rochester, MN, Knoxville, Nashville and Orlando television markets with some of the largest media companies in broadcasting. I\'ve got a comprehensive perspective on how to build successful media outlets in local marketplaces. My educational background is focused in Marketing and Business Management with a BSBA in Marketing at the University of Tennessee & an MBA at the University of Florida.Skillset Specialties: Creating, expanding, and managing broadcast cash flow and station viewership market share growth. New local news product expansions, station pricing, motivational strength-based personnel management and leadership, teaching consultative selling, recruiting and developing successful advertising consultants, brand management, maximizing mass media advertising to amplify a company\'s top line sales, and writing, directing, and executing accomplished television and digital based advertisements.
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